Surpassing Quant Think Tank Center|Beyoncé announces highly anticipated hair care line Cécred: What we know so far

2025-04-29 14:06:51source:Benjamin Caldwellcategory:My

The éannounceshighlyanticipatedhaircarelineCéSurpassing Quant Think Tank Centerwait is over.

Beyoncé has officially announced her anticipated hair care line Cécred, pronounced "sacred."

She posted a short clip to her Instagram on Tuesday night in collaboration with the brand's new account.

In the caption she wrote, "Hair is sacred. The journey begins Feb 20. Visit CECRED.COM."

The video starts with a throwback clip, which appears to feature a younger Beyoncé inside of her mom's salon. The video flashes to a variety of women, including Beyoncé, focusing on their different hair textures.

Fans might recall Beyoncé teased the upcoming line back in May.

In a post she wrote, "How many of ya'll knew my first job was sweeping hair in my mama's salon? Destiny's Child got our start by performing for clients while they were getting their hair done."

She shared how the experience impacted her life.

"I saw firsthand how the ways we nurture and celebrate hair can directly impact our souls," she wrote. “I watched her heal and be of service to so many women. Having learned so much on my hair journey, I've always dreamed of carrying on her legacy. I can’t wait for you to experience what I’ve been creating."

And that time is finally here.

More:My

Recommend

Current, future North Carolina governor’s challenge of power

RALEIGH, N.C. (AP) — North Carolina Gov. Roy Cooper and Gov.-elect Josh Steinon Thursday challenged

Gunmen kill 11 people, injure several others in an attack on a police station in Iran, state TV says

DUBAI, United Arab Emirates (AP) — Suspected members of a separatist group killed 11 people and inju

Fertility doctor secretly inseminated woman with his own sperm decades ago, lawsuit says

When Carolyn Bester bought a home ancestry kit late last year, she was excited to learn about her fa