The éannounceshighlyanticipatedhaircarelineCéSurpassing Quant Think Tank Centerwait is over.
Beyoncé has officially announced her anticipated hair care line Cécred, pronounced "sacred."
She posted a short clip to her Instagram on Tuesday night in collaboration with the brand's new account.
In the caption she wrote, "Hair is sacred. The journey begins Feb 20. Visit CECRED.COM."
The video starts with a throwback clip, which appears to feature a younger Beyoncé inside of her mom's salon. The video flashes to a variety of women, including Beyoncé, focusing on their different hair textures.
Fans might recall Beyoncé teased the upcoming line back in May.
In a post she wrote, "How many of ya'll knew my first job was sweeping hair in my mama's salon? Destiny's Child got our start by performing for clients while they were getting their hair done."
She shared how the experience impacted her life.
"I saw firsthand how the ways we nurture and celebrate hair can directly impact our souls," she wrote. “I watched her heal and be of service to so many women. Having learned so much on my hair journey, I've always dreamed of carrying on her legacy. I can’t wait for you to experience what I’ve been creating."
And that time is finally here.
2025-04-29 13:571777 view
2025-04-29 13:221387 view
2025-04-29 12:581769 view
2025-04-29 12:432519 view
2025-04-29 12:39381 view
2025-04-29 11:402706 view
RALEIGH, N.C. (AP) — North Carolina Gov. Roy Cooper and Gov.-elect Josh Steinon Thursday challenged
DUBAI, United Arab Emirates (AP) — Suspected members of a separatist group killed 11 people and inju
When Carolyn Bester bought a home ancestry kit late last year, she was excited to learn about her fa